What is Unstoppable Domains?

2 min readJun 25, 2022

Unstoppable Domains is a company that provides blockchain-based domain names. The San Francisco-based company started by providing domains ending in .crypto (based on Ethereum) and .zil (based on the Zilliqa blockchain). But in 2021, Unstoppable Domains added more domain name choices, including .blockchain, .bitcoin, .dao, .nft and .coin.

These domain names will be registered on the blockchain, making them censorship-resistant and permanent. Unlike traditional domain names in which the host can pull them down, blockchain-based domains are yours forever once you acquire them. You only pay a one-time fee for blockchain-based domain names and you don’t ever need to renew your domain.

Domains from Unstoppable Domains are minted and sold as NFTs. They feature infrastructure that enables people to transact cryptocurrency using a human-readable name — instead of the rather unwieldy alphanumeric string of characters representing public keys. The goal of Unstoppable Domains is to ultimately create a more decentralized web.

What are the benefits of a domain from Unstoppable Domains?

A domain from Unstoppable Domains has several benefits over its traditional counterpart. Just like other blockchain-powered applications, domains from Unstoppable Domains cannot be censored by the government or any other power.

In addition, you, as the owner of a domain, have complete control. The technology also simplifies the whole process of transacting in cryptocurrencies. Here are some benefits of a domain from Unstoppable Domains:

Full ownership

Unlike traditional domains that you lease, a domain from Unstoppable Domains is yours forever. That means you have custody of your domain name and can sell or transfer it at any time without the need for an intermediary or power to authorize the action.

Censorship-resistant

Being blockchain-native, domains from Unstoppable Domains are immune from arbitrary takedowns or regional blocking. Content that is deemed controversial, such as activism, can find a secure home on Unstoppable Domains. Also, no company, state or group can pull down or compromise in any way an Unstoppable Domains’ website unless they own it.

Simpler crypto payments

You no longer have to deal with long, user-unfriendly wallet addresses when sending and receiving cryptocurrency. Simply tell the sender your domain that’s attached to the address under the hood. For example, if your name is Alice, you can name your domain alice.crypto instead of copying and pasting your address — a less user-friendly option.

One-time payments

Unlike traditional domains, domains from Unstoppable Domains are not rented or leased. When you purchase a domain, you own it forever. Not only is it a time-saver, but it also removes the hassle of having to renew your registration fees at each turn of the year.