Amazon to shut down global ranking website alexa.com in May 2022

SEOBallia
3 min readDec 31, 2021

HIGHLIGHTS

  • Amazon announced that it will be shutting down its global website ranking system and analysis tool alexa.com.
  • Alexa Internet was founded twenty-five years ago.
  • Alexa.com had stopped offering new subscriptions since December 8, 2021.

Amazon announced that it will be shutting down its global website ranking system and analysis tool alexa.com. Alexa Internet was founded twenty-five years ago. Amazon has put up a message on the alexa.com website saying that it would be retiring alexa.com on May 1, 2022.

“Twenty-five years ago, we founded Alexa Internet. After two decades of helping you find, reach, and convert your digital audience, we’ve made the difficult decision to retire Alexa.com on May 1, 2022. Thank you for making us your go-to resource for content research, competitive analysis, keyword research, and so much more. We have been proud to serve you as customers. Thank you,” the note by the Alexa team reads. The development was first spotted by Bleeping computer.

Alexa.com had stopped offering new subscriptions since December 8, 2021. Customers with existing subscriptions will continue to have access to their subscriptions until May 1, 2022. The company says that the existing customers will remain active until May 1, 2022. Existing customers will still be charged for the subscription but the last subscription billing date will be prior to April 1, 2022. They will however have access to Alexa.com until May 1, 2022.

Amazon’s subsidiary alexa.com had launched Alexa Internet in April 1996. The website had similar functions as the Google Analytics. The website was used to track the performance of the website. It can also be used to track the performance of the competitors as well. The website also provides web traffic data, global rankings, and other information on over 30 million websites.

Amazon announced that it will retire its Alexa.com ranking site on May 1, 2022. The site has operated for approximately 25 years, having been acquired by Amazon in 1999 for $250 million.

Alexa.com’s primary products have always been its global traffic and ranking indexes, tracking various stats for more than 30 million websites. Tracking was accomplished via a combination of allied browser extensions and an installable Alexa script that site admins could add to their pages to support tracking.

Alexa.com was a well-known tool for keeping track of a particular site’s performance long before search engine rankings became prevalent. Its modern catalogue of services includes options for viewing factors like bounce rates, duration of average visits to a given site, comparisons of the relative popularity of two or more tracked sites, and more.

While Amazon did not provide a reason for its decision to shut down the Alexa.com service, priorities among site operators have likely shifted away from its services and towards SEO considerations and search engine rankings, resulting in a drop in usership.

The company noted that it had ceased accepting new Alexa.com subscriptions as of December 8, 2021, and will bill existing subscribers for the final time on April 1, 2022. All available data will remain accessible until the aforementioned sunset date on May 1.

Users interested in exporting any of that data before the date can learn how to do so by visiting the site’s support page. Site Overview, Top Sites, and Certified Site Metrics data parcels are all available to be downloaded via Alexa’s own Content Exploration Tool, Site Audit reports, and several other methods.

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